Marcin Gębarowski – Cracow University of Economics, Poland and Oliver Parts – Tallinn University of Technology, Estonia

Increasing sales volume in a contemporary, turbulent market requires adopting innovative product management solutions. A growing number of competitors, the standardization of offers, consumers’ quickly evolving needs, easy access to information about products and shorter product life cycles force companies to adapt to requirements of the environment dynamically and successfully. Nowadays, a product is everything which has come on the market and managed to stimulate demand. The diversity of products which are managed is thus almost unlimited. Having considered the above observations, the market offer management is a complex phenomenon which makes it necessary for both researchers and practitioners to seek new innovative solutions at the level of strategic, tactical and operational decisions. Therefore, the present issue of JEMI aims to present the effects of scientific research covering the following items:

  • competitive product strategies,
  • innovations in product management process,
  • creating, executing  and developing  the product plan,
  • product life cycle management,
  • approaches to improving products,
  • directions of services development,
  • innovative development of niche market,
  • determinants of the successful launching of new products,
  • new research methods in identifying customer needs,
  • quality, brand, packaging as areas of product innovations,
  • design thinking in different contexts,
  • obstacles to product management,
  • uncertainty and risk of new product failure,
  • importance of product innovation management in modern marketing,
  • product management personnel,
  • mass customization and generic platforms,
  • new products in the virtual world,
  • product innovation management in various business sectors.

Paper submission

Papers should be submitted before the end of June 30, 2018 to JEMI, at This email address is being protected from spambots. You need JavaScript enabled to view it. and the Guest Editor This email address is being protected from spambots. You need JavaScript enabled to view it. . The papers will undergo a double-blind review. They must be in sufficient detail for the referees to judge their meaning and value. Submissions must be in English, should be no less than 8000 words, and follow the submission requirements posted on the JEMI website at The publication is planned for 2019.